Baby boomers and seniors are a growing segment of the community, with specific needs for programming, rituals, and accessibility
By Adam Chandler for Tablet MagazineThe Jewish community in America is going gray—even more quickly than the rest of the country.
As Jewish America gets older, synagogues have begun to adapt to serve their older members and attract new ones. The creation of age-specific social groups, senior-themed educational initiatives, and innovations to make both Jewish ritual and synagogues themselves more accessible for an older set constitute just some of the widening efforts to retain and attract an older demographic. Given the complexity and diversity of Jewish populations across the country, the changes are manifesting themselves differently in different places: Some focus on older congregants centers on boomers in their 50s or 60s, for instance, while others shuls are catering to seniors who are 65 and older. How specific communities across the country address their changing memberships may differ, but the broad contours of the shifts under way can be gleaned from looking at shuls that are reprioritizing their outreach efforts.
“Not only do our Jewish values ostensibly instill in us the importance of and responsibility for taking care of the aging in our midst,” said Rabbi Marion Lev-Cohen of Central Synagogue, a Reform congregation in New York, “it’s also an opportunity to enrich the life of the synagogue.”
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