New cartoon on Jewish values focuses on the ‘why' of Judaism rather than the ‘how.’
When Sarah Lefton began developing a video series for Jewish children, her first thought was to focus on Jewish ritual.
“When it first started, we thought it would be a series about demystifying the Shabbat experience — 50, one-minute videos about what happens on Shabbat,” said Lefton, founder and director of the nonprofit G-dcast, which makes videos and apps for those looking to learn more about Judaism.
But after talking to dozens of parents, it became clear that the families she was trying to reach, those with a “lower knowledge” base, were more interested in how to raise mensches than how to say the motzi.
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