360i Global CEO Sarah Hofstetter on Balancing Work and Orthodox Judaism
By Alexandra Bruell for AdAge
When
360i's global CEO Sarah Hofstetter is out of the office, she puts
IsTodayAJewishHoliday.com in her automated email response. The link has a
dual purpose. It adds a little humor to what would otherwise be a dry
out-of-office reply, and it convinces clients that she's not making up
Jewish holidays.
This is just one of the ways Ms. Hofstetter, an
Orthodox Jew from Long Island, N.Y., balances her professional life with
her personal life and faith.
The 39-year-old CEO runs one of the
most-buzzed-about digital agencies and has been promoted three times in
two years. She's managed that success while taking care of two kids;
keeping kosher despite the wining-and-dining demands of running an
agency; and completely shutting down between sunset on Friday and sunset
on Saturday to observe Shabbat, the Jewish day of rest.
After
graduating from Yeshiva and then Queens College, Ms. Hofstetter worked
as an editorial assistant for a New York Times syndicate. A year later,
at 22, she got married and decided to go to what she humorously calls
the "dark side," handling in-house PR and investor relations at
telecommunications company IDT. "We were really young," she said of
herself and her husband. "We just needed enough money to cover costs."
Eight
years later, she decided to set up her own shop. IDT was her first
client, and 360i soon followed. At IDT she hit a glass ceiling, she
said, but working directly with a CEO for so long taught her about
business and about how to make choices. "The things you choose not to do
are as important as things you choose to do," she said. It's a motto of
sorts that's guided her at 360i.
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